Market InsightsJudd Walks #247 min readMay 13, 2026

AI Is Already in the Room. Let's Lead With Compassion.

Judd Hoffman
Judd Hoffman

CEO, Ethica AI

AI is not coming for our jobs. It is already in the room.

I want to use this space for something a little more serious than what I usually write about. Something happened yesterday that I have not been able to stop thinking about, and I think it is worth saying out loud.

A close friend of mine bought a fully self-driving vehicle. I went with him to pick it up. We got into an Uber on the way to the dealership, and somewhere along the drive, our driver started telling us about himself. He told us that he had lost his job about a month ago. He was a banker. He had spent years in that career. The reason he gave for the loss of the role was AI. He was now driving for Uber as a second job, working hours that did not match the life he had built before, trying to keep things together while he figured out what came next.

We sat in the back seat and listened.

He drove us to a dealership where my friend and I were picking up a car that drives itself. I did not say that out loud during the ride. I do not think I needed to. The math was already in the air. He had lost one job to AI. He was now driving a vehicle that AI is on track to replace as well. The same technology that closed one chapter of his career was waiting to close the next one. He was generous, he was friendly, he answered every question we asked. I do not think he knew where we were going. I am not sure it would have mattered if he did.

I have been building, using, and talking about AI publicly for years. I am a believer in the technology. I think it is going to be the largest economic force of our lifetimes. I think most of what we are going to see in the next decade is going to be net positive for the people who learn to work with it. I have said all of that on this blog, on LinkedIn, and in every conversation I have with operators in the industries I care about.

What I want to say today is that none of that excuses tone deafness.

There is a version of the AI conversation right now that talks only about leverage. About output per worker. About the agents and operators who are pulling ahead and the agents and operators who are falling behind. I have written some of that content myself. I will keep writing it, because the operational lessons are real and the people I work with need to hear them. But that framing is not the whole picture. The whole picture includes the person in the front seat of the Uber, listening to two strangers in the back, on the way to a dealership where one chapter of his work and another chapter of his work are going to be closed by the same technology, one after the other.

That person matters.

Not in a soft, virtue-signaling, AI-with-a-heart-emoji way. He matters because he is one of millions of people who are quietly losing a foothold in the economy while the rest of us are talking about productivity gains. The losses are not abstract. They are landing on specific people in specific homes with specific families and specific bills and specific dreams. The losses are not coming. They are here.

If you are building AI, deploying AI, investing in AI, or operating with AI in your daily workflow, this matters for two reasons that I want to be clear about.

The first reason is moral. The work we are doing is reshaping the economic baseline for millions of people. We owe those people honesty about what is happening and about what we are doing. We do not owe them a sales pitch dressed up as encouragement. We do not owe them the polished version of the future that fits cleanly into a deck. We owe them the truth. The truth is that AI is taking work that human beings used to do. The truth is that some of that work is not coming back. The truth is that the people who lose it are going to need real help, not catchphrases, to find their way to the next chapter.

The second reason is practical. The most powerful business case for AI in the long run will be built by the operators who treat the human cost of the transition as a real input, not an afterthought. The companies that race to deploy AI without thinking about the people on the other side of it are going to face a level of public backlash, regulatory friction, and customer skepticism that is going to slow them down more than empathy ever would have. The companies that build the transition deliberately, that invest in retraining, that protect the human relationships at the center of their business, and that lead with compassion are going to outlast and outperform the companies that did not. Compassion is not in tension with operational excellence. It is a precondition for sustainable operational excellence over the next decade.

I am not writing this to scold anyone. I am writing it because I sat in the back seat of a car yesterday and watched a person tell me about losing his job to a technology I help build, and then drive me to buy a vehicle that is going to take his next job from him too. I have not been able to set the moment down since.

I do not have a clean answer for what every operator should do tomorrow morning because of this. I do not think there is one. The honest answer is that every person reading this is going to have to figure out what their own version of leading with empathy looks like in their own work. For some people, that will mean hiring with awareness of who is being displaced and where they might land. For some people, it will mean designing AI implementations that augment workers instead of replacing them. For some people, it will mean being honest with their teams about what the technology can and cannot do, and what the company plans to do as the capability expands. For some people, it will mean using the influence they have to advocate for retraining, for social support, for policy changes that catch the people the technology is moving past.

What it has to mean for all of us is a refusal to look past the human cost of what we are doing. The losses are real. The people losing are real. The transition is happening at a speed and scale that has never been seen before, and the people who are getting moved past are not going to make up the gap on their own.

I am still, on every other day of the week, the same operator I was the day before yesterday. I still believe in the technology. I still believe the operators who lean in are going to define the next decade. I still think the right call for anyone reading this professionally is to start using the tools today and let the practice compound. None of what I said in this post changes any of that.

What this post is asking of you, and of me, is to hold both things at the same time. Build the future. Use the tools. Lead the transition. And do all of it with your eyes wide open about the cost the transition is imposing on people who did not ask for it, did not choose it, and did not get a say in how fast it would arrive.

That is the operator stance I want to be associated with, and the one I want the people I work with to be associated with too. Operators who tell the truth about what is happening. Operators who lead with empathy without going soft on what the technology can do. Operators who do not flinch from the gains and do not look past the losses.

To the banker who drove us to the dealership yesterday, thank you. Your story is going to sit with me. I hope your next chapter comes faster than you expect, and I hope it lands in a place that is harder for AI to disrupt than the one you recently left. To anyone reading this who is in the same position right now, you are not alone, and you are not failing. The economy is moving in a way it has never moved before, and the people getting moved past have not done anything wrong.

To everyone else, the operators, the builders, the deployers, the investors, the executives reading this from inside a company that is about to make decisions like the ones I am writing about, this is the part of the conversation we cannot keep avoiding. The technology is real. The gains are real. The people are also real. We have to hold all three at the same time, or we are not actually being honest about what we are doing.

AI is not coming. It is already in the room. So are the people it is moving past. We have to see both clearly. We have to lead with compassion. And we have to tell the truth.

That is what every conversation about AI right now should actually be about.

Judd Hoffman is CEO and Co-Founder of Ethica AI, building AI-powered tools for real estate transaction workflows.

Sources

  1. The New Operator Class in Real Estate: Who Is Pulling Ahead: Companion essay on the new class of real estate professionals quietly building their own AI workflows. The operators who lean in are the ones who hold the leverage when displacement accelerates.
  2. AI Is a Muscle You Build, Not a Class You Take: On why getting better at AI requires real reps, bad prompts, weird answers, and repeated use on actual work. The practice compounds; the people who put in the reps end up further ahead.

Quick Takes

Who is Judd Hoffman?

Judd Hoffman is CEO and Co-Founder of Ethica AI, a company building AI-powered voice tools for real estate transaction workflows, backed by the California Association of REALTORS. He has nearly three decades of operating experience, including more than 15 years across real estate title, transactions, and technology.

What is Ethica AI?

Ethica AI is a real estate technology company building VoicePilot, an AI-powered tool that allows real estate agents to complete transaction forms by speaking naturally instead of filling out PDFs manually. VoicePilot is backed by the California Association of REALTORS as a free member benefit for more than 190,000 members.

How is AI affecting jobs right now?

AI is already displacing workers across multiple industries, including finance, transportation, customer service, and many categories of office work. The losses are not theoretical. They are landing on specific people in real jobs in real time. According to Judd Hoffman, the AI conversation needs to include not just the operators pulling ahead with AI but also the people whose jobs the technology is replacing.

What does it mean to lead with empathy on AI?

Leading with empathy on AI means treating the human cost of AI displacement as a real input to business decisions rather than an afterthought. It includes practices like hiring with awareness of who is being displaced, designing AI implementations that augment rather than replace workers, being honest with teams about what the technology can and cannot do, and advocating for retraining and social support for people the transition is moving past.

Is the AI workforce shift a moral or a practical concern?

According to Judd Hoffman, it is both. The moral concern is that the work being done with AI is reshaping the economic baseline for millions of people, and those people deserve honesty rather than sales pitches about the future. The practical concern is that companies that race to deploy AI without considering the people on the other side will face public backlash, regulatory friction, and customer skepticism that ultimately slows them down more than empathy would have.

Should AI deployment be slowed down to protect workers?

According to Judd Hoffman, the answer is not to stop deploying AI but to deploy it deliberately. The technology is coming regardless of any single company's pace. The right call is to use the tools, lead the transition, and at the same time keep eyes open about the human cost the transition is imposing. Speed and empathy can coexist when companies treat the human dimension as a core input rather than as a marketing afterthought.

How can a real estate professional approach AI with compassion?

Real estate professionals can approach AI with compassion by being honest with clients and colleagues about what is changing, by using AI tools to augment rather than replace human relationships, by hiring and developing team members with awareness of where displacement is happening, and by treating the technology as a way to free agents from administrative work rather than as a way to eliminate roles. The goal is to make the transition more humane, not slower.

Full Transcript

AI isn't coming for our jobs. It's already in the room. Something happened yesterday that I have to talk about and I'm using this forum to do it. It's a little bit more serious, so bear with me. A buddy of mine purchased a fully self-driving vehicle. I went with him to go pick it up. We got into an Uber and the Uber driver told us that he just lost his job about a month ago to AI. He was a banker and now here he is getting a second job driving us to a dealership that where we're buying a car that's going to drive itself. So you know the result there. He's probably going to lose this job too to AI. So those of us that are building AI, using AI, let's not be tone deaf. Let's lead with empathy. Let's have our eyes wide open. Let's tell the truth and know what kind of change this is going to have on humanity. So again guys, this is just it's the future. Let's just have a lot of compassion.

Judd Hoffman

Judd Walks

A video series from Ethica AI CEO Judd Hoffman. New episodes drop on LinkedIn.