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Market InsightsPodcast Clips #113 min readSeptember 25, 2026

You're on a Plane Because of AI

Judd Hoffman
Judd Hoffman

CEO and Co-Founder, Ethica AI

What is anyone actually objecting to?

People boo AI. Then they board a plane that has been flying itself for most of every trip for years. They ride in a car that holds its own lane on the highway. They carry a phone that quietly decides which calls are worth showing them and which can wait.

None of that gets booed. None of it ever did.

So whatever the objection is, it isn't to the technology. The technology is already everywhere, it has been for a long time, and it has been welcome the entire time. Nobody organised against the autopilot.

What test are people applying instead?

Not a technical one. The honest version is less principled than anyone likes to admit.

If it affects your life in a bad way, it isn't good. If it affects your life in a good way, it's brilliant.

That's the whole test. Nobody evaluates a capability in the abstract, and nobody ever has. They evaluate what it did to them, and then they work backwards to a position about the category.

So why does this one get booed?

Because it's close enough to land on something.

A technology becomes controversial at the exact moment it gets near work somebody is paid for. Before that it's a convenience and nobody holds an opinion worth stating. Autopilot never came for anyone's living in seat 14C, which is precisely why nobody in seat 14C has ever thought about it.

Which means the booing isn't really a verdict on the capability. It's a reading of the trajectory. And in a lot of industries right now, people are reading that trajectory correctly, which is a different problem from being uninformed.

What does that make the real question?

Where it's aimed.

Pointed at the coordination, the chasing, the paperwork that eats an afternoon, it reads the way autopilot reads: invisible, and a relief. Pointed at the advice and the judgment, it reads as a threat, and it should, because that's the part of the job an agent is actually paid for.

So the argument about whether AI is good or bad was never going to resolve. It isn't the argument anyone is having. The one they're having is much more specific, and it has a real answer in any given case.

It's all how you use it. That isn't a dodge. It's the only thing anyone was ever evaluating.

Quick Takes

How do people actually judge a new technology?

By what it did to them, not by what it is. If it made a day easier, it's brilliant. If it took something away, it isn't. That test gets applied long before anyone asks how the thing works.

Why does the same tool get two opposite reactions?

Because the reaction tracks where it lands. Aimed at someone's paperwork it reads as a relief. Aimed at the part of the job they're paid for it reads as a threat. Same capability, different end of it.

What does that mean for AI in a real estate transaction?

It makes the aim the whole question. Ethica, the AI transaction assistant, is pointed at the coordination and the paperwork rather than at the advice, which is what decides which of those two reactions an agent has to it.

Sources

  1. AI Doesn't Get a Vote: On where the line sits between the work AI should absorb and the decisions that stay with the agent.
  2. You Called a Realtor: On the version of the replacement argument that shows up specifically in real estate.

Full Transcript

People boo AI, but you're able to be in a plane because of AI, and have for many years. Autopilot, what do you think that is? Like those of us that are in cars now that self-drive, what do you think that is?

Your phone is filled with AI. How does it know who's calling you?

It's just one of those things where if it affects you in a bad way, like life, it's not good. If it affects you in a good way, it's brilliant. It's all how you use it.

Judd Hoffman

Judd D. Hoffman

CEO and Co-Founder, Ethica AI

Judd D. Hoffman is CEO and co-founder of Ethica AI, with nearly three decades across title, real estate technology, and operations. He has held $2 billion in title P&L responsibility. He was previously President of First American Title and Chief Transformation Officer at Doma, and led Iron Title through its 2021 exit.

Podcast Clips

A video series from Ethica AI CEO Judd Hoffman. New episodes drop on LinkedIn.